Privacy Policy

1. Who We Are

Sundial Hollow Review Ltd ("we", "us", "our") operates the website at youthactive.shop. We are registered in England and Wales (Company No. 13847562). Our registered office is at 14 Kestrel Lane, Bristol BS1 4QR, United Kingdom. You can contact our data controller at info@youthactive.shop.

2. What Personal Data We Collect

We may collect the following categories of personal data:

• Contact and order data: name, telephone number, email address, delivery address, submitted via our order or contact forms.
• Usage data: IP address, browser type, pages visited, time on page, referral source - collected automatically via cookies and server logs.
• Communications: any messages you send us by email or via the contact form.

We do not collect special category data (health data, financial data beyond what is necessary for payment processing).

3. Legal Bases for Processing (UK GDPR Article 6)

• Contract (Art. 6(1)(b)): processing your order, fulfilling delivery, handling returns.
• Legitimate interests (Art. 6(1)(f)): website security, fraud prevention, improving our services.
• Consent (Art. 6(1)(a)): analytics and marketing cookies - only where you have given explicit consent via our cookie banner. You may withdraw consent at any time.
• Legal obligation (Art. 6(1)(c)): retaining records for tax and accounting purposes.

4. How We Use Your Data

We use your personal data to: process and fulfil orders for Alpha Drive; respond to enquiries; operate and improve our website; comply with legal obligations; send marketing communications where you have consented; and prevent fraud and ensure security.

5. Cookies and Third-Party Services

We use Google Analytics to analyse site usage and Google Ads (including Google Remarketing) to deliver relevant advertising. These services may set cookies on your device. We implement Google Consent Mode v2: advertising and analytics cookies are set only with your explicit consent. Google Ads uses the _gcl_au cookie. Google Analytics uses the _ga and _gid cookies. For full details see our Cookie Policy.

6. Data Retention

Order data is retained for 7 years to comply with HMRC record-keeping requirements. Contact form submissions are retained for 2 years. Analytics data is retained for 14 months in Google Analytics. You may request deletion of your personal data at any time (subject to legal retention obligations).

7. International Data Transfers

Your data may be transferred to and processed in countries outside the UK, including the United States (Google LLC). Such transfers are protected by Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO) or equivalent safeguards under the UK International Data Transfer Agreement (IDTA).

8. Your Rights Under UK GDPR

You have the right to: access your personal data; rectify inaccurate data; request erasure ("right to be forgotten"); restrict processing; data portability; object to processing; and not be subject to solely automated decision-making. To exercise any of these rights, contact us at info@youthactive.shop. We will respond within one calendar month.

9. Right to Lodge a Complaint

If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the supervisory authority for data protection in the United Kingdom:

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Website: ico.org.uk
Helpline: 0303 123 1113

10. Security

This website is served exclusively over HTTPS. We implement appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration or destruction.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page will reflect any changes. We encourage you to review this page periodically.

12. Contact

For any data protection enquiries: info@youthactive.shop · Sundial Hollow Review Ltd · 14 Kestrel Lane, Bristol BS1 4QR, UK